Please use this identifier to cite or link to this item:
https://thuvienso.dau.edu.vn/handle/DHKTDN/6184| Title: | Strategic marketing process |
| Keywords: | Strategic management |
| Issue Date: | 2006 |
| Publisher: | Moderandi Inc. |
| Abstract: | Introducing competitive positioning; Brand strategic Distribution channels; Pricing; Sales process; Marketing campaigns; Marketing plan and budget; Naming; Corporate identity; Customer relationship management,... |
| URI: | https://thuvienso.dau.edu.vn/handle/DHKTDN/6184 |
| Appears in Collections: | Ngoại Văn |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Strategic marketing process.pdf Restricted Access | 3.29 MB | Adobe PDF |  View/Open Request a copy |
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